Nothing feels as good as snuggling on your couch with a magazine. There are as many magazines and periodicals as there are interests. While you are absorbed in the magazine within minutes, the actual making of the periodical takes a lot more. The writing, editing , designing and layout process of compelling articles is a complicated one.
Take, for instance, a magazine I worked on, Equiday Magazine. A large number of experts contributed to this periodical about Natural Horsemanship. Next, all these articles had to be written and edited several times to make sure the content wasn’t only entertaining, but also educative and correct. Then all the articles and the related imagery had to be designed and laid out in an attractive manner. Only then the magazine could go to print.
The right person at the right place
When you want to publish a good magazine, you have to make sure that you put the right person in the right place. Fantastic horse trainers are not necessarily good writers. Nor do they have to be, because there are always people who can to bring your message across for you properly. It is always a better idea to outsource the writing than to muck up your valuable message. I make sure your message is heard loud and clear.
Emma Storris writes and edits for magazines, periodicals and more!
For this specific magazine I did both writing and editing work. The assignment fitted me like a glove. I grew up with horses and know the jargon well. This is not my only area of expertise. I am blessed with a broad general knowledge and am always busy developing and deepening that knowledge. Health, nutrition, medicine, history, literature, culture, spirituality, nature in al her facets, all sorts of commercial branches, I am the best person for the job.
I also design and make up magazines, books, booklets, brochures, etcetera. Always handy if you want to outsource all aspects of your printed matter. Is your initiative internationally active? I do not only write in English, but also in Dutch.
I got to know Emma as a great person to work with. She knows how to present you with new insights and is not afraid to go against the stream. She is well aware of social developments and themes and has a sharp and stimulating vision. In my role as editor-in-chief of DURF! I have worked with Emma on two fronts: Emma has coached (starting) editors in writing stimulating articles and Emma regularly writes articles for DURF!. These articles are invariably very well put together, whereby she is able to articulate her vision and opinions in clear language. Emma knows how to translate a more abstract theme into an inviting and pleasant to read article. This makes the reader think and provides a good dose of new insights. I can wholeheartedly recommend working with Emma!
Sander Roovers, editor in chief at DURF! magazine